Brian McKinney

Brian McKinney is a versatile professional with over two decades of experience in digital marketing, content strategy, and project management. Currently a Principal at Sprocket Digital, Brian specializes in crafting strategic solutions that empower businesses to thrive in the digital age. His work spans multiple media formats, from web and print to live events, making him a sought-after advisor for organizations looking to connect with their audiences in meaningful ways.

As a long-time Elgin resident, Brian is deeply committed to the community. He co-founded The Elgin Chronicle, an online news blog that captures the heart of Elgin with engaging storytelling and a touch of humor. He also served on the Steering Committee for the Elgin Agrarian Community, playing a pivotal role in local food initiatives and rural economic empowerment.

Beyond his professional pursuits, Brian is a talented musician and dedicated volunteer, often lending his skills to local charity events and performing alongside his bandmates, including a seven-year collaboration with Quinn Walton. His musical contributions are marked by passion, precision, and a commitment to uplifting the local arts scene.

Brian’s ability to combine strategic thinking, creative expertise, and heartfelt dedication makes him an invaluable asset to the Elgin Music Festival team. Whether guiding marketing efforts, mentoring others, or captivating audiences with his music, Brian is a dynamic force driving the festival’s success and strengthening the community.